We admire and endeavor to follow these ten aesthetic principals from Japan:
- Kanso: Eliminate clutter and express things in plain and simple ways.
- Fukinsei: Use asymmetry or irregularity to achieve balance.
- Shibui: Understate and don’t elaborate.
- Shizen: Depict naturalness with the absence of pretense and artificiality.
- Yugen: Use subtle and symbolic suggestion rather than obviousness.
- Datsuzoku: Transcend habit, formula, and conventionality.
- Seijaku: Achieve a state of tranquility and energized calm.
- Wa: Embody harmony and balance avoiding self-assertion.
- Ma: Provide an emptiness, spatial void, or silence to provide a focal point.
- Yohaku-no-bi: Appreciate the beauty of what is implied, unstated, and unexpressed.