Requirements from Jovoto.com: Develop a new design for the casing of the small Victorinox pocket knife. The aim is to generate mainly spontaneous purchases with the aid of unusual designs. And with these special editions Victorinox now wants to expand its appeal, no longer exclusively relying on the red pocket knife as its defining image.
Your artwork should incorporate the latest trends and graphic developments so they can be ideally depicted on the small (58mm long) synthetic casing, or shell, of the knife. Your design should fit in perfectly with the success story of the small red pocket knife and its special editions.
The new design will be bought mainly by a young (16 to 38-year-old) mostly female target group. These customers are extremely familiar with the latest fashion trends and new motifs.