Design Elements: Dancing Compasses

  • Engagement: It almost looks like the compasses are letters, spelling out a word. The design tempts you to study it. You are drawn in.
  • Historical Reference: Drafting tools of days gone by is appropriate for a site about architecture, which, at its most basic, started with very simple hand drafting tools.
  • Consistency: The elements all functioned in a similar manner: they are hand-held human-scaled tools. All seem to be of the same “family”.
  • Functionality: The compasses are tools.
  • Pleasing Aesthetics: The last element is quite subjetive, but I can safely say that the design as a whole is pleasing to the eye.

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