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Astra. Was Dagegen? Competition

  • Everyone has a life of reality and fantasy: these are the two sides of every individual. The heart-anchor represents this duality:rn rn Heart = fantasyrn Anchor = realityrnrnWhen an Astra drinker isn’t drinking Astra (his reality), he is dreaming of Astra (his fantasy). This concept investigates the details of the fantasies and asks the question “What are you dreaming?”rnrnA series of images will be advertised/published/printed depicting various fantasies incorporating Astra.
  • Every week a new image is presented without a caption. The goal is to get people to write a caption for the fantasy by visiting the Astra web site and submitting an entry. Or, if they are not interested in writing a caption, the images should be compelling enough to pique the curiosity of the viewer and compel them to visit the Astra site just to see the previous fantasies with captions. The best captions each week will be rewarded with a case of Astra. Through visits to the website, the populous will inevitably learn more about Astra.rn
  • A series of images will be advertised/published/printed depicting various fantasies incorporating Astra. Since this is about dreams and fantasy, there is a very strong nighttime component. A single fantasy image is projected on buildings, walls and fences at night by a projector mounted on a van that can drive to appropriate places in the city, park for an hour, and turn on the projector, then move to another location. The ethereal quality of a projection reinforces the dreamlike quality of the thoughts. Every image ends with “Was dagegen,” in effect requesting a temporary pardon for the use of the building for a brief time as a projection surface. There should be a couple of vans in every major city, and they should travel to smaller cities as well. rn